Avid fired their ad agency.

Avid is looking for a fresh perspective on what makes Avid the professional’s choice in digital film and video editing systems.

Create a 30-second commercial about Avid and you might find yourself at one of the industry’s most prestigious events. Not only could you win VIP treatment at the 2007 Sundance Film Festival, but your winning entry could be seen by filmmakers, studio execs, and celebrities throughout the festival. Bonus: 50 qualified entries that receive the most votes will get a free copy of Avid Xpress Pro software*, a $1,695USD value. And all qualified entries get a 6-month subscription to MovieMaker Magazine.

Sign up : http://www.avid.com/promos/30secondSpot/

There are two ways to win:

Category 1: “The People’s Choice” (Value ~$3500)
All qualified entries will be posted on moviemaker.com for all the world to see-and vote on. Get the most votes and you’ll win the trip to the 2007 Sundance Film Festival. You can upload your finished project anytime before 12/31/06, but the voting begins on 12/1/06, so get your submission in early.

Category 2: “The Pro’s Choice” (Value ~$4500)
Chris Franklin, AICE winner and principal of Big Sky Editorial, will select the best entry created with Avid products. The winner gets to join the Avid team at the 2007 Sundance Film Festival. And the winning entry will be shown 99 times throughout the festival on Park City TV.

Download everything you need to get started: project requirements, a library of royalty free music; a “cheat sheet” with facts and figures about Avid; the Avid logo; and more. The rest is up to you!

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