Using Product Design to Drive Brand Power
Are you designing experiences or developing products?
From the design of experiences to the manufacturing of brands, design strategy has the power to drive innovation, identify new market opportunities, fight commoditization, and even reduce new product development costs. This event will be provoking and highly informative, revealing the best of Eastern and Western practices in innovation and new product and service development.
Key take aways:
- Start thinking “experience” and build experience-based teams
- Bring balance and value in your innovation process
- Learn how brands of tomorrow are being built in Greater China
Date: Wednesday, September 27
Time
6:00 to 6:30 PM – Networking & Pizza
6:30 to 7:30 PM – Presentation
Location
Lord Corporation
111 Lord Drive
Cary, NC 27511-7923
Fees
$5 for PDMA members
$20 for non-members
This post is tagged: business, industrial design, innovation, workshops