NEW/NOW EAT

New Britain Museum of American Art will feature the EAT Collaboration in a NEW/NOW interactive exhibition that opened on December 16, and will be on view through Feb. 24, 2008.

EATThe EAT collaborative came together to create a visual metaphor that explores how consumerism affects the collective aesthetic. The group consists of educators, animators, advertisers and technologists. The EAT collaborative members are from North Carolina; several of them have studied at the North Carolina State University College of Design. The project is an on-going collaboration that uses cutting edge technology and design to address contemporary issues in culture.The EAT collaborative explains that the NEW/NOW piece will simulate a Japanese koi pond where fish emblazoned with advertising interact with the viewer. The animated fish change in appearance and behavior, engaging the viewer visually while delivering advertising messages.

The EAT collaborative includes Lee Cherry, Pat FitzGerald, Ted FitzGerald, David Millsaps and Amanda Robertson.

More at EAT Collaborative’s website.

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