Using Product Design to Drive Brand Power

Are you designing experiences or developing products?

From the design of experiences to the manufacturing of brands, design strategy has the power to drive innovation, identify new market opportunities, fight commoditization, and even reduce new product development costs. This event will be provoking and highly informative, revealing the best of Eastern and Western practices in innovation and new product and service development.

Key take aways:

  • Start thinking “experience” and build experience-based teams
  • Bring balance and value in your innovation process
  • Learn how brands of tomorrow are being built in Greater China

Date: Wednesday, September 27

6:00 to 6:30 PM – Networking & Pizza
6:30 to 7:30 PM – Presentation

Lord Corporation
111 Lord Drive
Cary, NC 27511-7923

$5 for PDMA members
$20 for non-members

More information found at PDMA Carolina.

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